My quest for the perfect white t-shirt has taken me far and wide over the last few months. I’m a great believer in simplicity when it comes to menswear. Rare situations call for a garish piece of hype (I do not endorse these) but there is no situation in which a white tee is not king.
We’re talking about something premium here btw. If you want something throw-away for the gym or to wear underneath a shirt for shape or colour, then you may as well go to H&M or American Apparel. Both shall deliver. Although H&M are notably cheaper, you’ll get a little extra thickness from AA.
With premium in mind, look no further than the NORSE PROJECTS NIELS BASIC SS TEE.
Priced at £35.00 and available from The Goodhood Store, this is delicious piece of 100% cotton is the best white t-shirt I have ever owned. The material is thick, the cut exceptional and the branding unobtrusive but classy enough that you still feel like you’ve made a good investment. This is how tees are supposed to feel, quietly luxurious. Also it’s not even that expensive, I mean, admit it, you were expecting more. I have no intention of suggesting you go and buy this ludicrous offering from A.P.C. It even looks like crap in their online store, all thin and emasculating and it costs €80. That shit is for models, french models in fact.
If you’re curious about the fit, these are narrower than they look online and on the hanger. I bought a large because I’m quite wide across the shoulders and I like space to move around in summer. Don’t buy a tight white tee, this isn’t a D&G advert. Being obviously muscular is better left to the gay community, those dudes do it better than you.
Also never buy a v-neck, ever.